本书以进出口企业为主体, 以有形商品为对象, 以合同为中心, 在介绍传统进出口贸易方式的同时, 对近年来发展迅速的跨境电子商务也进行了介绍。对传统进出口贸易方式的介绍, 本书遵循循序渐进的原则, 按交易前准备、交易磋商、书面合同条款的拟定及合同履行的逻辑顺序逐步深入, 既能使一般读者全面了解进出口贸易业务流程, 又能帮助从事外贸工作的读者规划贸易流程, 合理规避风险。跨境电商是一种新兴的贸易方式, 但其基本原理与传统贸易相似, 对这部分内容, 本书重点介绍了跨境电商的主要模式、主要平台、物流及支付方式等。 本书可作为经济与贸易类、工商管理类及跨境电子商务专业本科生及硕士生的教材, 也可供对货物进出口感兴趣的社会人士学习。

高等院校教师

目录
Chapter 1 Introduction
01　Opening Case / 002
1.1　Concept of International Trade Practice / 003
1.2　Characteristics of International Trade / 004
1.3　General Procedure for International Trade / 007
1.4　Reading Materials / 009
End of Chapter Case / 010
Exercises / 012
Chapter 2 Preparation for International Transaction
02　Opening Case / 014
2.1　Doing Market Research / 015
2.2　Preparing the Goods / 016
2.3　Setting up Export Operation Plan / 017
2.4　Establishing the Negotiation Team / 018
2.5　Understanding Key Trade Terms in Contracts / 019
2.6　Promoting and Advertising the Goods in Importing Countries or Regions / 019
2.7　Establishing a Business Relationship / 019
End of Chapter Case / 021
Exercises / 022
Chapter 3 International Business Negotiation
03　Opening Case / 024
3.1　Business Negotiation Procedure / 025
3.2　Written Contract / 031
Exercises / 034
Appendix / 036
Chapter 4 Subject Matter of the Contract
04　Opening Case / 050
4.1　Name of Commodity / 051
4.2　Quality / 053
4.3　Quantity / 060
4.4　Packaging and Marking / 064
End of Chapter Case / 071
Exercises / 072
Chapter 5 Price
05　Opening Case / 076
5.1　Introduction to Price Terms / 077
5.2　Three Widely Used Price Terms for Any Transport Mode / 079
5.3　Three Popular Price Terms Used for Sea and Inland Waterway Transport Only / 083
5.4　Pricing Composition and Pricing Methods / 092
5.5　Price Clause / 094
End of Chapter Case / 098
Exercises / 099
Chapter 6 International Cargo Transportation
06　Opening Case / 104
6.1　Ocean Transportation / 106
6.2　Other Modes of Transportation / 112
6.3　Ocean Bill of Lading / 116
6.4　Other Shipping Documents / 123
6.5　Shipment Clause in the Contract of Sale / 125
End?of?Chapter Case / 129
Exercises / 130
Chapter 7 International Cargo Transportation Insurance
07　Opening Case / 134
7.1　Concept and Principles of Cargo Transportation Insurance / 135
7.2　Marine Risks and Losses / 140
7.3　Coverage of Marine Cargo Insurance of ??CIC / 145
7.4　Coverage of Marine Cargo Insurance of ??ICC / 150
7.5　Insurances for Cargoes Transported Except for Ocean Transportation / 153
7.6　Procedures of Cargo Insurance / 154
7.7　Insurance Clause in the Sales Contract / 158
End?of?Chapter Case / 160
Exercises / 160
Chapter 8 International Payment
08　Opening Case / 166
8.1　Negotiable Instruments / 167
8.2　Payment Method Remittance / 171
8.3　Payment Method Collection / 174
8.4　Payment Method Letter of Credit / 178
8.5　Payment Clause by L / C under Sales Contract / 197
End?of?Chapter Case / 199
Exercises / 201
Chapter 9 Inspection Disputes and Claims Arbitration & Force Majeure
09　Opening Case / 206
9.1　Commodity Inspection / 207
9.2　Disputes and Claims / 212
9.3　Arbitration / 215
9.4　Force Majeure / 217
End?of?Chapter Case / 220
Exercises / 222
Chapter 10 Performance of Contract for International Sales of Goods
10　Opening Case / 226
10.1　Introduction to Performance of Contract / 231
10.2　The Performance of Export Contract / 232
10.3　The Performance of Import Contract / 239
End?of?Chapter Case / 242
Exercises / 243
Chapter 11 Cross?Border E?Commerce
11　Opening Case / 246
11.1　Introduction to Cross?Border E?Commerce / 248
11.2　Cross?Border E?Commerce Transaction Platforms / 250
11.3　Cross?Border E?Commerce Payment Methods / 253
11.4　Cross?Border E?Commerce Logistics / 257
11.5　Procedure of Cross?Border E?Commerce / 263
End?of?Chapter Case / 268
Exercises / 270
参考文献/ 271